Heraldo de Madrid - Al-Thawadi urges technology to deepen human connection through shared experiences

NYSE - LSE

RBGPF	0.54%	70.53	$
RYCEF	3.73%	16.1	$
BCC	-3.05%	75.44	$
RELX	-0.9%	40.18	$
CMSD	-0.82%	19.62	$
CMSC	0.01%	19.601	$
JRI	0.92%	10.85	$
BCE	-0.74%	20.25	$
NGG	-0.11%	81.77	$
RIO	0.36%	83.72	$
GSK	0.68%	51.1	$
VOD	-0.25%	15.7	$
BTI	1.03%	60.1	$
AZN	0.33%	172.06	$
BP	-1.56%	50.53	$

Al-Thawadi urges technology to deepen human connection through shared experiences

TECHNOLOGY 26.10.2026

Al-Thawadi urges technology to deepen human connection through shared experiences

Technology should be used to strengthen human connections and expand access to shared experiences through sports, culture and entertainment, His Excellency Hassan bin Abdulla al-Thawadi, managing director of the Supreme Committee for Delivery and Legacy, said.

Text size:

Addressing a gathering ahead of a session titled “Investing in Tourism and Culture,” at the ongoing World Investment Forum 2026, al-Thawadi highlighted the transformative potential of artificial intelligence (AI), digital platforms, social media and immersive technologies in reshaping how people experience live events and interact across cultures.

“We are living through a remarkable period of technological transformation. Artificial intelligence, digital platforms, and social media are changing how we create, communicate, and experience the world. But one of the greatest opportunities of this transformation is how we can harness technology to bring people together through shared human experiences,” he explained.

He said the rapid development of technology presents an unprecedented opportunity to extend the reach of sporting events, concerts, cultural festivals and artistic performances, enabling people around the world to participate in collective experiences beyond geographical boundaries.

“Technology is and must serve as a bridge for human connection, not a substitute for it,” al-Thawadi said. “Digital innovation should complement rather than replace the atmosphere and emotional impact of attending live events in person.”

“The excitement of stadiums, the shared emotions of concerts and the appeal of cultural festivals are examples of how collective experiences create lasting memories and bring people from diverse backgrounds together,” he explained.

According to al-Thawadi, virtual reality, augmented reality and AI could open new possibilities for audience participation, allowing fans across continents to gather in shared digital environments, interact with performers and athletes, and become part of global communities connected by sports, music and culture.

“The objective of technological advancement should go beyond increasing audience numbers to fostering a deeper sense of participation, belonging and shared identity,” he highlighted.

Reflecting on Qatar’s experience of hosting the FIFA World Cup 2022, al-Thawadi said the tournament demonstrated the extraordinary ability of major sporting events to unite people across nations and cultures. He noted the World Cup’s legacy highlights the power of shared experiences to unite people across borders.

“The tournament’s impact extended beyond the matches, creating friendships, conversations and moments of collective celebration that transcended borders. The memories generated by the event also encouraged visitors to return to Qatar and share their experiences with friends and family, helping inspire further interest in the country,” he underlined.

He said it requires investment in creative talent, world-class infrastructure, and digital capabilities that enable artists, performers, athletes, and technology specialists to collaborate.

“For governments, investors, industry leaders, this means recognising the power of collective moments of shared humanity, supported by the creative and entertainment industries as a strategic asset for accelerating and enhancing economic growth, innovation, and international understanding. It means investing in creative talent, world-class infrastructure, and digital capabilities that allow artists, performers, athletes, and technologists to collaborate,” he highlighted.

“AI can support creative processes and improve event delivery, while digital broadcasting can connect international audiences. Immersive technologies and digital platforms can also create new ways for audiences to engage with performances and enable creators to reach wider markets,” he underlined.

C.Valero--HdM

Featured

Australia warns of 'unprecedented' AI threat

Artificial intelligence poses an "unprecedented" threat as foreign governments turn it loose to hack computer networks and critical infrastructure, Australia's cyber security agency warned on Tuesday.

Anthropic points to AI dangers, soaring sales in IPO filing

Anthropic, one of the world's leading artificial intelligence companies, on Monday made public its plans to sell shares on the stock market, revealing soaring sales but also potentially dire safety risks in a major test of whether the AI boom can deliver profits.

Canadian youths ask court to impose binding climate protections

A landmark trial pitting young Canadians against the federal government over its alleged climate policy failures opened Monday, with lawyers for the youths describing climate change as a "grave threat" that cannot be left to politicians alone.

Microsoft offers voluntary exit packages to 60,000 staff

Microsoft is offering voluntary buyouts to about 60,000 employees, the company said on Monday, roughly a quarter of its workforce, as the tech giant seeks to cut costs while pouring money into artificial intelligence.