Heraldo de Madrid - 2027 Ford Bronco Filson Launches as Luxury Off-Roader with Exclusive Powertrain

Ford has introduced the 2027 Bronco Filson, a new variant of its popular off-road SUV developed in partnership with the Seattle-based heritage brand Filson. The collaboration marks a strategic shift for Ford, aiming to position the Bronco within the luxury adventure segment rather than solely competing in the traditional rugged utility market.

The 2027 Bronco Filson is distinguished by several mechanical and aesthetic upgrades that set it apart from standard models. Most notably, it will be the first Bronco variant to feature Ford’s twin-turbocharged 3.0-liter V6 engine as a standard offering. This powertrain, previously exclusive to the high-performance Bronco Raptor, delivers 380 horsepower and 440 pound-feet of torque in this application.

While slightly less powerful than the Raptor’s 418-horsepower output, Ford engineers tuned the engine for a different driving profile. The company describes the Filson edition as an "luxury-oriented explorer" rather than a high-speed off-roader. This focus on refinement is supported by other mechanical changes, including the inclusion of the upgraded suspension from the Bronco’s Sasquatch package and 20 percent more sound deadening to reduce cabin noise.

The vehicle also introduces retractable running boards as a standard feature, allowing for increased ground clearance when needed while maintaining a cleaner profile during normal driving. Additional comfort features include ventilated front seats and heated rear seats, along with a digital rearview mirror designed to provide visibility when the cargo area is fully loaded.

Interior design reflects Filson’s outdoor heritage through exclusive materials. The dashboard and seats are upholstered in green leather, with woven black fabric accents on the seat centers. A distinctive feature of the cabin is the replacement of traditional front door panels and rear seat backs with green Filson leather bags, which also appear on the sides of the trunk area.

Exterior styling remains subtle but distinct. The Bronco Filson features exclusive black wheels and updated badging. The grille includes "Bronco" lettering with a bronze outline, a design cue inspired by the brass buttons found on Filson’s classic bags and jackets. Two exclusive colors are available: Field Green Metallic for standard production and Iron Sands Copper Metallic for first-edition models. Buyers can also opt for body-colored fenders instead of the traditional black plastic flares.

The collaboration is rooted in shared values of durability and craftsmanship. Filson, founded in the late 19th century, is known for high-quality outdoor gear made from durable fabrics like canvas, wool, and waxed cotton. Ford selected the brand to target luxury shoppers seeking an adventure-ready vehicle that emphasizes quality over aggressive styling.

Pricing for the Bronco Filson starts at $92,895. This places it as the second most expensive trim in the Bronco lineup, just below the Raptor. While significantly more expensive than the Bronco Badlands, Ford notes that when equipped with comparable off-road and luxury options, the price difference narrows to a few thousand dollars.

The Bronco Filson is positioned to compete with other premium off-road vehicles such as the Land Rover Defender, Ineos Grenadier, and Lexus GX. Orders are now open, with deliveries expected to begin in early 2027.

T.Carrillo--HdM